SEO Training Institute

Course Curriculum

Keyword Selection

On-page SEO

Off-page SEO

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SEO Training Institute - Course Curriculum

For all of the hype and misinformation there is about SEO, it all really boils down to three key elements.

1) Keyword/Keyword Phrase and Competition Research and Analysis
2) On-page SEO (what the actual web site pages have)
3) Off-page SEO (getting back links to your web site)

If you listen to all of the 'gurus' out there and purchase all of the 'how to' ebooks and SEO tools, and then visit the thousands of SEO web pages in the Internet, EVERYTHING will eventually settle on the three elements listed above.

The SEO Training Institute has applied, tested and successfully proven (time and time again) the best techniques and strategies and condensed them into easily understood, step-by-step lessons.

The SEO Training Institute Course Curriculum:

Keyword/Keyword Phrase and Competition Research and Analysis

Identifying and building your initial keyword list
Talk to your customers
Analyze your web site statistics
Using keyword and keyword phrase research tools
Using laser-targeted or broad search terms
Competitive research, analysis and conclusions
The nuances of keyword selection
Finalizing the 'short list'

On-page SEO

Writing good content for both visitors and search engine spiders
The benefits of unique and relevant content
The web page technical components of On-page SEO
On-page and site-wide link structures - site architecture
The critical importance of Anchor Text
Keyword placement, density and presence
The one-minute On-page SEO competitive analysis
Latent Semantic Indexing (LSI) and why it is important
Outbound links, how and where to use them
On-page SEO Do's and Don'ts
Site Maps

Off-page SEO

The critical importance of backlinks
Backlink age, authority, popularity and overall quality
Backlink checker tools, techniques and counts
Off-page SEO Do's and Don'ts
The myriad number of ways to get quality backlinks
Topical directories and general directories
Articles, blogs, press releases and social media
Link building strategies and planning